Privacy Policy - Balerion

Last updated: 25/11/2025

Introduction

At Balerion, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit or make a purchase through our website.

By accessing our website or providing your personal information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following types of information to operate our website, process your orders, and improve your experience:

1.1 Personal Information You Provide to Us

This includes any information you submit voluntarily, such as:

• Contact information — name, email address, phone number
• Delivery information — billing address, shipping address
• Order details — items purchased, payment method (but not full payment card numbers)
• Account information — username, password (encrypted)
• Communication content — messages you send us via contact forms or email

1.2 Payment Information

All payments are processed securely by third-party payment providers (e.g., Wix Payments, Stripe, PayPal).

We do not store your full credit/debit card information.

We may store limited payment metadata (e.g., last 4 digits, payment status) for transaction verification.

1.3 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• IP address
• Device information (mobile, desktop, tablet)
• Browser type/version
• Pages viewed and time spent on each page
• Clickstream and site navigation behaviour
• Referring website or advertisement
• Approximate geolocation (based on IP)

This information helps us improve functionality, site performance, and user experience.

1.4 Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

• remember your cart and preferences
• enable website functionality
• analyse site traffic
• personalise marketing
• deliver relevant advertisements

Examples of cookies we use:
• Essential cookies (site functionality)
• Analytics cookies (Google Analytics, Wix analytics)
• Marketing cookies (Facebook Pixel, TikTok Pixel)

You may disable cookies through your browser settings; however, some site features may not function correctly.

1.5 Information from Third Parties

We may receive information from:

• payment processors (transaction confirmation)
• advertising platforms (ad performance)
• analytics tools (site usage)

This data helps us maintain security, improve the site, and measure marketing efforts.

2. How We Use Your Information

We use your information only for legitimate business purposes, including:

2.1 Order Processing

• to confirm and fulfill your order
• to process payments securely
• to deliver your products
• to manage returns, exchanges, or customer support

2.2 Customer Support

• to respond to your inquiries
• to verify your identity when needed
• to resolve issues with your order or account

2.3 Marketing & Communications

With your consent (e.g., signing up for our newsletter), we may:

• send promotional emails
• notify you of new products, drops, and updates
• send exclusive offers or announcements

You can opt out at any time by clicking “unsubscribe” or contacting us directly.

2.4 Website Improvement & Analytics

We use data to:

• analyse site traffic and user behaviour
• improve our website’s layout and performance
• develop new features, products, or services
• measure marketing effectiveness

2.5 Legal & Security Purposes

We may process your data to:

• prevent fraud
• comply with legal obligations
• enforce our Terms & Conditions
• secure our website and infrastructure

3. Sharing Your Information

We do not sell your personal information.

However, we may share data with the following categories of trusted partners:

3.1 Service Providers

We use service providers to operate our business, such as:

• Wix (website hosting and platform)
• payment processors (Stripe, PayPal, Wix Payments)
• shipping carriers (Royal Mail, USPS, UPS, DHL, etc.)
• email marketing platforms (if applicable)
• analytics services (Google Analytics, Meta Pixel)

These providers only receive the information necessary to perform their service and are required to protect your data.

3.2 Legal Authorities

We may disclose information if required to:

• comply with a legal obligation
• respond to lawful requests from authorities
• protect our rights, customers, or business

3.3 Business Transfers

If Balerion undergoes a merger, acquisition, or asset sale, customer information may be transferred as part of the transaction. You will be notified if this occurs.

4. International Data Transfers

Depending on your location and the service providers used, your data may be stored or processed outside your country.

We ensure that any international transfers comply with applicable data protection laws, such as GDPR where applicable.

5. Data Security

We take the security of your information seriously. Measures include:

• encrypted connections (HTTPS/SSL)
• secure payment processing
• access controls and authentication
• monitoring for suspicious activity
• encrypted storage where applicable

However, no internet system is 100% secure, and we cannot guarantee absolute protection.

6. Data Retention

We retain your information only for as long as necessary for:

• fulfilling orders and providing services
• legal, tax, and accounting purposes
• fraud prevention
• customer service records

You may request deletion of your account or personal data at any time, subject to certain legal exceptions.

7. Your Rights

Depending on your location, you may have rights including:

• the right to access your data
• the right to correct inaccurate data
• the right to request deletion
• the right to object to marketing
• the right to restrict processing
• the right to withdraw consent
• the right to portability (receive your data in a usable format)

To exercise any rights, contact us at:
balerionclothing@gmail.com