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Cookie Policy - Balerion

Last updated - 25/11/2025

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This Cookie Policy explains how Balerion (“we”, “us”, “our”) uses cookies and similar technologies on our website. It also explains your rights under UK GDPR and PECR (Privacy and Electronic Communications Regulations).

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By clicking “Accept” on our cookie banner or using our website, you agree to the use of cookies as described in this policy.

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If you do not accept the use of cookies, you can change your browser settings or manage your preferences using our cookie banner.

Cookie Policy

This Cookies Policy forms part of our Privacy Policy. Capitalised terms not defined in this Cookies Policy have the meaning given to them in the Privacy Policy. References in this Cookies Policy to “Balerion”, “we”, “us” or “our” are to Balerion, owned and operated by Balerion (United Kingdom). This Cookies Policy explains what cookies we may set when you use our website or apps.

Our use of cookies

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website or use our services and also allows us to improve our website, products, and services. To find out more about how we use cookies, please take a few moments to read this Cookies Policy.

What are cookies?

A cookie is a small data file that is stored on your browser or the hard drive of your computer or other device. More information about cookies can be found at www.allaboutcookies.org and www.cookiecentral.com (we are not responsible for the content of external websites).

We use cookies for the reasons set out below. Some of the functions that cookies perform can also be carried out by similar technologies, such as tracking pixels, tags, scripts, and server logs. References to “cookies” in this Policy include these similar technologies.

The types of cookies we use

We use the following types of cookies:

 

Strictly necessary cookies

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These cookies are essential for the operation of our website. They include, for example, cookies that enable you to log into your account, use a shopping cart, or make secure payments. Without these cookies, certain website features cannot function properly.

 

Analytical or performance cookies

 

These allow us to recognise and count the number of visitors and to see how visitors move around our website when using it. This helps us to improve the way our website works, for example, by ensuring that users can find what they are looking for easily.

 

Functionality cookies

 

These are used to recognise you when you return to our website. This enables us to remember your preferences (for example, your region or display settings).

Targeting or advertising cookies

 

These cookies record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and our marketing more relevant to your interests. We may also share this information with third parties for this purpose, including advertising networks and analytics providers.

 

We do not require your consent to use strictly necessary cookies. We request your consent before using analytical, functionality, or targeting cookies.

 

You can find more information about the individual cookies we use in the table at the end of this Cookies Policy.

Third-party cookies

Our website uses third-party cookies over which we have no direct control. These may include strictly necessary, analytical, functionality, or targeting cookies placed by:

  • Wix (our website platform)

  • Google (Analytics, Ads, Tag Manager)

  • Meta/Facebook

  • TikTok

  • Stripe / Wix Payments

  • PayPal

  • Klaviyo / Mailchimp / email providers (if used)

  • Other marketing or analytics partners

 

These third parties may collect information about your browsing behaviour across websites.

 

You can visit the links below for more information on third-party cookie use:

 

We may also use tracking pixels in our marketing emails to understand whether emails have been opened and which links are clicked. You may opt out of marketing emails at any time (see our Privacy Policy).

Changing your cookie preferences

You can change your cookie preferences at any time by visiting the Cookie Preferences link on our website or adjusting the controls on our cookie banner.

 

You can also block cookies by activating settings on your browser to refuse some or all cookies. Information about blocking cookies can be found at www.allaboutcookies.org. However, blocking all cookies (including strictly necessary cookies) may limit your ability to use parts of our website.

 

Google Analytics Opt-Out

 

To opt out of Google Analytics tracking across all websites, visit:
https://tools.google.com/dlpage/gaoptout/

 

Social Media Advertising Preferences

 

Platforms such as Facebook, Instagram, TikTok, and others allow you to update advertising preferences within your account settings.

 

Interest-based Advertising Opt-Out (Ad Networks)

 

You can opt out of targeted behavioural advertising via:

More about your privacy

Cookies that allow us to identify you or link to information that identifies you are considered personal data under UK GDPR. We process such data only where we have a lawful basis to do so.

 

Any personal data collected through cookies will be used in accordance with our Privacy Policy.

Third-party websites

Our website may include links to third-party websites. These websites have their own privacy and cookie policies that govern how your data is used on their platforms. We are not responsible for the actions or data practices of third parties.

Contact

If you have any concerns or require further information about this Cookies Policy, please contact us:

 

Balerion
Email: balerionclothing@gmail.com

This Cookies Policy was last updated on: 25/11/2025

Cookies That We Use

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Strictly Necessary Cookies

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These cookies are essential for the basic functioning of our website and cannot be switched off. They are usually set in response to actions such as logging in, adding items to a cart, or completing checkout.

  • apt_pixel (Session): Manages CDN functions.

  • cart_currency (2 weeks): Ensures new carts use the same currency as the last checkout.

  • cookietest (1 minute): Checks whether the browser accepts cookies.

  • enforce_policy, l7_az, LANG, nsid, ts, ts_c, tsrce, x-csrf-jwt, x-pp-s (varies): PayPal payment processing.

  • gdpr (1 day): Records cookie consent status.

  • keep_alive (2 weeks): Supports buyer localisation.

  • ku1-sid (Session): Klarna session ID.

  • ku1-vid (1 year): Klarna visitor identifier.

  • logState (Session): Controls access based on login or region.

  • OptanonAlertBoxClosed (1 year): Records dismissal of cookie banner.

  • OptanonConsent (1 year): Stores cookie consent preferences.

  • secure_customer_sig (1 year): Customer login security.

  • shopify_pay_redirect (1 hour–1 year): Checkout functionality.

  • _orig_referrer (2 weeks): Shopify cart tracking.

  • _secure_session_id (1 day): Navigation through storefront.

  • swym-swymRegid (1 year): Swym device ID.

  • swym-email (1 year): Stores authenticated email addresses.

  • swym-ignach (Pending): Stores accordion UI states.

  • swym-pid (1 year): Wishlist settings.

  • swym-session-id (30 minutes): Anonymous session ID.

  • wisepops_props (2 years): Stores pop-up session properties.

  • __mmapiwsid (2 years): Identifies unique devices.

  • __verify (Session): Checks browser cookie support.

  • _cmp_a (1 day): Manages privacy settings.

  • _scsrid (Session): Secure session cookie.

  • _scsrid_r (13 months): Booking functionality.

 

Performance / Analytical Cookies

 

These cookies help us understand site performance, usage patterns, and user behaviour.

  • JSESSIONID (Session): New Relic performance monitoring.

  • ometria (1 year): Tracks visitor+purchase behaviour.

  • po_visitor (1 year): PushOwl analytics.

  • sc_at (13 months): Snapchat analytics.

  • swym-cu_ct (1 year): Wishlist custom cart experience.

  • yotpo_pixel (1 day): Recently-viewed product stats.

  • _dc_gtm_UA-xxxx (Seconds): Google Tag Manager.

  • _ga (2 years): Distinguishes unique users.

  • _ga_xxxxx (2 years): Google Analytics session data.

  • _gat_xxxxx (Seconds): Google Analytics throttle control.

  • _gclxxxx (3 months): Google Ads conversion tracking.

  • _gid (1 day): Google Analytics page view tracking.

  • _fbp (3 months): Meta ads performance.

  • landingPage (Pending): DataLayer tracking.

  • _landing_page (2 weeks): Landing page tracking.

  • _s, _shopify_d, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, _y (varied): Shopify analytics suite.

  • _uetvid (13 months): Microsoft Bing tracking.

 

Functionality Cookies

 

These cookies remember your preferences and enhance your browsing experience.

  • localization (2 weeks): Flickr localisation.

  • reeview_uid (Pending): Videowise functionality.

  • swym-ab-test-config, swym-badrid, swym-clctmap, swym-instrumentMap, swym-isCheckedForMisauth, swym-mkt-denied, swym-nf_svd, swym-o_s, swym-v-ckd, swym-pstlgnrd, swym-rapps_cache, swym-rconfig_cache, swym-remoteAuth, swym-rvd, swym-rvn, swym-rvua, swym-share-wishlist-modal-data, swym-shutm, swym-sms-config, swym-tpermts, swym-t_m, swym-userSettings, swym-u_pref, swym-watchlist-mailing-list-subscribed, swym-weml (varied): Used by Swym wishlist and marketing features.

  • vuid (2 years): Vimeo usage tracking.

  • wpm-domain-test (Session): Shopify storage test.

  • __cf_bm (30 minutes): Cloudflare bot management.

  • _pin_unauth (1 year): Pinterest tracking.

  • _sp_xxxxx (Seconds): Simplybusiness functionality.

 

Targeting & Advertising Cookies

 

These cookies track browsing behaviour to deliver personalised ads.

  • am_tokens, am_tokens_eu-v1, car, cip, cnac, criteo, cto_bundle (varied): Advertising and real-time bidding.

  • anj, CMID, CMPRO, CMPS, uuid2: Casale Media advertising.

  • ar_debug, _pinterest_ct_ua: Pinterest advertising.

  • ayl_visitor (1 month): Ads You Like tracking.

  • browser_data, criteo_write_test, cto_tld_test, optout, uid: Criteo advertising.

  • callback (Session): Behaviour-based ad display.

  • cf (1 day): Advertiser ID pairing.

  • mv_tokens, mv_tokens_eu-v1: Real-time bidding tracking.

  • _schn1 (1 day): Advertising identifier.

  • CONSENT, VISITOR_PRIVACY_METADATA, VISITOR_INFO1_LIVE, YSC: YouTube/Google advertising.

  • data-c, data-c-ts, visitor-id: Media.net behavioural ads.

  • demdex, dpm: Adobe Audience Manager ad targeting.

  • IDE, __ar_v4: Google DoubleClick advertising.

  • KRTBCOOKIE_xxxx (3 months): Pubmatic partner ID correlation.

  • PugT (1 month): Pubmatic bidding.

  • MUID (1 year): Microsoft advertising.

  • NID (6 months): Google ad preferences.

  • shopify_recently_viewed (3 months): Personalised product suggestions.

  • test_cookie (15 minutes): Browser cookie test.

  • tv_UICR, tvid (varied): Tremor Video cross-device advertising.

  • wisepops, wisepops_session: Pop-up interaction tracking.

  • yt-remote-* cookies (varied): YouTube video player preferences.

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